The Best Copy Gets The Best Results
A website is an integral part of any business. Not only does it make your company appear more professional, but it also contributes to providing you with more authority within your industry. A website copywriter can turn your business from an unknown to well-known just by creating copy that engages.
The power of a website allows your business to be open 24/7, and it can be a game changer with regards to return on investment. Customers can browse products or services and either purchase or communicate by contact form for staff to receive the following morning.
As a professional website copywriter, essentialCOPY believes that all businesses should feel proud of their websites; not only as a point of reference to visitors but as a link from other marketing tools such as brochures, leaflets and word of mouth.
Here's How essentialCOPY Can Help Your Site Become One To Remember
- Creates engaging content that captures visitors attention
- SEO to rank high within search engines
- High conversion rate – visitors to paying customers
- Brand development
A visitor to a website spends only a few seconds browsing a page whilst searching for what they want. The goal for a website copywriter is to hold the attention of the web visitor long enough for he/she to engage the call to action.
If the words on the page don’t satisfy the customer, then they might never return, resulting in a sale lost.
A Website Copywriter knows SEO Is Essential For A Website
SEO (Search Engine Optimisation), is the oxygen to any website. Without it, your website won’t be recognised be search engines – including Google, and potential customers won’t know you exist on the web.
A website copywriter knows how to use SEO when creating the content for a web page. From keywords designed to rank the web page high within a search engine to meta descriptions and much more.
SEO is something that shouldn’t be overlooked when writing for a website. A professional web copywriter will know precisely how to treat each page, including some of the big “Dont’s” that could potentially penalise the site and leave it in the dust.
Website Copywriters Know Your Customer's Needs
Websites are designed to act as an extension to a business. Each page should make you feel at home – safe in the knowledge that their best interests are at heart. The way to do this is with words.
A website copywriter should understand the needs of a customer in the same way they should know everything about your business. It’s no good writing copy yet not knowing the reason for why the web browser has arrived at your site.
No matter which pages a visitor lands on, the copy needs to not only engage the potential customer but lead them to a call to action within seconds. Choosing the right words could be the difference between converting a visitor into a customer or losing them forever.
Invest In A Website Copywriter To Bring Out The Best In Your Business
It’s easy to think that just writing some words on a web page yourself will do the trick, but if you don’t know about SEO, then the only visitors to your website will be ones who are told your web address. Results will be a fraction of the size in comparison to allowing a website copywriter to create effective copy that will make your site appear more professional.
Another way to look at it is this – think of hiring a copywriter for your website as an investment. If the quality of the copy brings visitors to your site and converts them into sales, then the ROI will be considerable.
At essentialCOPY, we take pride on the web copy we provide companies for their websites. We take it as our responsibility to ensure that all our clients understand the true value of search engine optimisation.