The advantage of a television commercial is that the audience can see the product and how it works. The downside is that unlike a radio commercial that is more likely remembered by a listener, a TV commercial is followed by another visually distracting TV commercial.
With production costs higher due to all the bells and whistles which can include:
- Celebrity Endorsement
- Flash Cars
- Explosions
- Killer Tune
It still falls to the copywriter to write a script that sells the products. It must be in sync with what the audience is seeing and feeling and leave them with the urge to act.
We work closely with all our clients, so no matter where in the world you are, we will set time aside to get a clear understanding of your goals and objectives so a brief can be produced and for the project to begin.
So, if you feel like essentialCOPY can help with your radio and television advertisements, then talk to us today, and we will be happy to help.