Radio and TV Commercial Script Copywriter

Are you looking for a script copywriter to write fun, informative or socially provoking scripts for radio and television? Why not ask essentialCOPY to help with the entire process, from brainstorming to having the script brought to life.

radio and television script copywriter

Radio is back on the rise and is a fantastic medium to reach new audiences and potential customers. Whether it’s selling a new product, generating awareness or just simply putting a smile on the faces of listeners, copywriting for radio advertising is an exceptional service to provide, and that’s precisely what essentialCOPY offers.

Creative Advertising Ideas - It's a job in itself

Writing a commercial for radio is a skill that once cracked, can be a powerful tool to have in your arsenal; but it’s not easy as writing a few lines. For starters, you only have a short window of time to convince the listeners to act. On top of that, the radio commercial needs to be memorable.

The great thing with radio though, is that unlike any other press advertisement there are no constraints; which means:

  • You can set a beach party scene in the Bahamas, and it wouldn’t cost you flights out there.
  • You can travel forward in time or backwards to the time of the great Industrial Revolution.
  • Or, how about dropping your listeners’ into the middle of a hurricane.

It’s that easy. And that’s why it’s not only businesses using the radio; bigger companies are beginning to use the radio to promote their products. What’s more, radio is becoming popular again with younger audiences, something that companies are now taking advantage of to raise sales.

Straight Talking Commercials Are Necessary When Reaching Specific Audiences.

Although there are more humorous radio commercials out there, let’s not forget that there are advertisements that are more “straight”, in the sense of the need to be more informative; this applies to audiences for whom every detail is essential.

Whether it’s for a specialist product, charity or event, it’s always better to not make the commercial overly complicated. The audience will want to know specifics whether times, dates, location and product information, all of which are essential selling points to a product.

The key is to understand who your targeted audience is and what problem your product or service solves. A radio and TV commercial script copywriter will know from research conducted the tone to be conveyed and information that is essential to converting the viewer/listener into a customer.


The advantage of a television commercial is that the audience can see the product and how it works. The downside is that unlike a radio commercial that is more likely remembered by a listener,  a TV commercial is followed by another visually distracting TV commercial.

With production costs higher due to all the bells and whistles which can include:

  • Celebrity Endorsement
  • Flash Cars
  • Explosions
  • Killer Tune

It still falls to the copywriter to write a script that sells the products. It must be in sync with what the audience is seeing and feeling and leave them with the urge to act.

We work closely with all our clients, so no matter where in the world you are, we will set time aside to get a clear understanding of your goals and objectives so a brief can be produced and for the project to begin.

So, if you feel like essentialCOPY can help with your radio and television advertisements, then talk to us today, and we will be happy to help.

After Using Our Services As A Script Copywriter, Why Not Look Below At Two Services Which Could Benefit Your Business Further

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Invest In A Radio And TV Commercial Script Copywriter Today
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