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Landing Page Copywriter

Do you require help from a landing page copywriter? essentialCOPY, based in Cheltenham, creates concise copy that delivers a call to action for all prospective leads.

creating landing pages for marketing

As a copywriting consultancy based within Gloucestershire, UK, we produce a range of online and print writing to serve your needs. One of these services that we provide is creating content for landing pages. Once a brief has been agreed upon, we will begin to create a landing page with relevant keywords to help with your SEO strategy, something that essentialCOPY is known to excel in.

What is a Landing Page?

Okay, this is a question that’s always asked. A landing page is a standalone web page, and its design is for marketing or advertising campaigns. When a visitor clicks on a Google AdWords or a Facebook Ad, for instance, this is where they “land”.

As a professional copywriter, essentialCOPY knows what it takes to create a useful landing page. One that captures not only the attention of prospective customers but also collects their information through a form in exchange for branded offers that are in line with the landing pages topic. This type of landing page is more commonly known as a “lead generation” page.

What Is A Lead Generation Page?

This is where clients such as yourself can connect to prospective customers and market new campaigns in return for giving away a piece of content or experience, like the ones below;

  • E-book
  • Newsletter Subscription
  •  Event Registration
  •  Online Course Enrollment
  • Webinar Invitation
  • Discount

The other type of landing page is known as a “click-through” page. A “click-through” page has content that sells a product, service or offer. With images to match the content and SEO within the landing page, the customer will find a call to action that will either be:

  • Shopping Cart
  • PayPal
  • Registration Page
landing page offer

“The best way to collect email addresses is to give prospective customers an incentive, something that will interest them which is related to the product or offer they’ve clicked on.”

creating a brief through meeting a client

We sit down with all our clients, so to get a real understanding of what you would like out of creating a landing page. With prices that are competitive and cheaper than a marketing company, we offer a service that is second to none in a professional yet friendly manner. Not only that, but we also keep you in the loop at all significant junctures so to make sure you’re happy with the result. 

So if you’re struggling to find the right words to incorporate your call to action, contact essentialCOPY and let’s create a landing page that will convert prospective leads into paying customers. Alternatively, if you would like to have a chat about what we could offer regarding content, then please feel free to click below.

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