Landing Page Copywriter
Three elements that are important to any business.
Invest in a landing page copywriter today and increase traffic to your website and to the product that will define you.
A landing page has one purpose – to convert.
The goal is to capture a visitors attention from a specific audience within a particular niche and convert them into a paying customer. Whether it’s a page from your website or a standalone designed to promote a product or service; a landing page copywriter will create copy that will entice the reader – taking them on a journey of discovery that will lead to conversion.
Through search results and pay-per-click ads like Google Adwords, social media and email marketing, a copywriter can target an individual by knowing the questions they ask a search engine – putting your business and product/service in a unique position.
Incentivise Your Landing Page
Give Something Back
It’s common to use incentives in return for email addresses so to send out marketing campaigns in the future.
- White papers
- Info subscriptions
These are just some suggestions we think to work well for gaining that lucrative email address.
Structure Of A Landing Page
- Hero shot (Image)
- Brief copy
- Call to action
- Call to action
When adding these elements to your landing page, remember to keep all information relevant and to one specific product or service.
Your offer should be the answer to the consumer’s question – make sure that the copy aims to their needs. Include images that will help with conversion and that compliments the body of the text.
And most importantly, use SEO throughout the landing page.