Once initial contact has been made, and you as the client are comfortable in essentialCOPY taking on your project, we will set up a meeting so to create a brief.
BRIEF: Within the brief will be the ideas and basic structure to the project you, as a client, wish for us to create. With projects that are requiring SEO, we will discuss keywords that are important to your project and company. If a client has a designer that will take the copy we create, then we can discuss working closely with them so to ensure maximum results. Any time frames required to show drafts will be in the discussion as well as final deadlines.
From here, we send over a copy of the brief as well as a quote to which we will require the client to sign off and email back.
PAYMENT: Due to our company working in a freelance capacity as well as using trusted freelance designers (if required), we ask for 40% of the agreed quote upfront. This is standard practice and the norm in this and other industries.
Once payment has been received work will begin. essentialCOPY will send a draft, and this is an excellent opportunity for a client to make suggestions to improve further the direction and content as we advance.
IMPORTANT NOTICE: Throughout the drafts, there will be recommendations so to further the copy – which is perfectly normal. If the clients’ ideas change the direction of the project to the extent of the brief becoming obsolete, then the lead copywriter will create a new brief, and a further charge is applied.
Once the project is complete, and the client has given the royal seal of approval, essentialCOPY will put the finishing touches to work, saving it to a Word document. Once we receive the final part of the payment, essentialCOPY will send all work to the client. It’s at this point that we relinquish all rights to the copy created.